Shopping Just Got Easier: Blue Boutique E-mail

by Chelsea Slocum

Last Saturday Goodwill Industries hosted the grand opening of their latest, and most interesting retail concept store. Blue Boutique is open for business at two different locations, 974 Cherry St. in East Hills, and within the new retail incubator MoDiv at 40 Monroe Center.

The interior of the boutique is hip and eclectic, and while their clothing is eye-catching, the price is what stands out the most. Blue Boutique intends to create a new and refreshing shopping experience for Grand Rapids residents. New and gently used designer apparel and accessories will be offered at Blue for prices not normally associated with high-end retail items. "We wanted to give customers the boutique experience without the cost," says Susan Oestreich, Marketing Manager at Goodwill Industries.

As an avid Goodwill girl at heart, I used to spend hours pouring over the racks searching for that diamond in the rough. I would feel a sense of pure elation when I found designer jeans at a fraction of that they were worth and affordable vintage dresses galore. In the time crunched world I've found myself in today, I no longer have the luxury of sifting through piles of clothing and accessories at will. Blue Boutique has taken the guess work out of treasure hunting. I can find high-end, fashionable retail for affordable costs without the time investment it used to require.

Don't think Goodwill treasure hunting is a fading trend though says Jill Wallace, Communications Manager at Goodwill Industries. "Designer items will be pulled on a rotational basis from all Goodwill donation centers and sold at these new retail stores. This rotational schedule ensures that not all high-end items will end up at our boutiques, with over 12 Goodwill locations in the Grand Rapids area, you won't notice a difference in Goodwill inventory anywhere."

True to the Goodwill name, 100% of all of the revenue generated from Blue Boutique will go toward job training programs and employment placement services for those who need it most in the Grand Rapids area. "Our goal is to maximize the value of every item donated and make sure that all proceeds stay local," says Susan. Blue Boutique is bringing a fun and intimate shopping experience to Grand Rapids that allows people to purchase quality clothing at affordable prices while investing in their local community. What more could you ask for?

Chelsea Slocum is a resident of Grand Rapids. She works as an educator and enjoys learning about new and different things happening in the city. Follow her on twitter @cslocum.

Photos from Blue Boutique (Cherry St)


Published: April 23, 2012

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