New Magazine West Michigan Woman Debuts E-mail
by staff

Screen shot 2012-07-27 at 1.44.41 PM A new local magazine devoted to professional and influential women is ready to make its print debut. 'West Michigan Woman' celebrated its soft launch online in January and will begin mailing issues to subscribers in August. Every other month, the publication will cover topics related to wellness, careers, family, style, finance and more, as well as profiling a prominent local woman in each issue.

The idea is the brainchild of Grand Rapids-based Serendipity Media, LLC, a company that has focused on printing national magazines for the last ten years. "We do national tourism publications, association work, and specialty publications. The one thing we hadnít done was a local magazine," said Serendipity publisher Kasie Smith. "Women today are empowered by connecting with other like-minded women, but often connecting with them is the challenge. The goal of West Michigan Woman magazine is to be a publication that provides local, timely, and relevant content to professional and influential women in our community, and include personal stories from other women in West Michigan."

Kasie believes the timing is just right to introduce the print piece to the Grand Rapids area, especially after the website launch. "The response was overwhelming and our readers were engaged with the content from day one," she said. "In addition, we conducted focus groups with local women and most prefer to read print publications."

"Today, women represent 85 percent of all brand purchases. A woman starts one in every eleven new businesses. Women comprise 52 percent of the U.S. population. And, women control 60 percent of all personal wealth in the United States. That being said, a print edition made perfect sense for West Michigan Woman," continued Kasie.

Kasie also hopes the magazine will address questions and issues facing women on a daily basis. "How do we balance a family and a career? How do I maintain a positive attitude when dealing with issues of infertility? And, how do I keep the spice in my relationships with my spouse/partner, when, letís face it, most of the time youíve put in an extremely long day already and youíre exhausted when you get home?" she said. "There is currently no publication that focuses on the unique needs of this demographic in our community."

Founded in 2002, Serenedipity Media has grown from one publication and six employees to now producing eight publications, including the annual visitors guide for the Grand Rapids Convention & Visitors Bureau, and now WMW.

Subscriptions to West Michigan Woman are free, and will always be free, says Kasie who plans to reach a circulation of 10,000. You can subscribe at


Published: August 1, 2012

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