My goal is to introduce some of the coolness of Grand Rapids, not only to fellow Rapidians, but to people not from around here.
My hope is to get people excited to come here to Grand Rapids for almost any reason.
If you?re not from Grand Rapids - this blog is for you.
Coming to visit Grand Rapids? - this blog is for you.
Planning to do business in GR? - this blog is for you.
Want to move to Grand Rapids? - this blog is for you.
Want to move or start your biz in GR - this blog is for you.
Who are you?
I?m a Pilot, Tech Guy, Entrepreneur, and a self proclaimed pusher-man for Grand Rapids, MI.
I love Grand Rapids - the vibe and scene here is youthful, energetic and motivational. This is a community where you can make anything happen.
I?m a multi-facited guy with multi-facited tastes, opinions and views on almost everything. My wife and I figured it out ?I know it all and she?s always right?.
Join me on my journey to show everyone MI - Grand Rapids.
So I thought I’d return to my blog with a little more flavor as to who Doug Lang is. One of the things I really enjoy are advertisements. I like all ad’s - TV, Radio, Print, Web, etc… (I think that about covered all the mediums). There’s almost no rhyme or reason just as long as they don’t suck.
What constitutes suckyness? I don’t know - thats a hard one to define. Maybe its a lack of creativity or follow thru on a message. It could be bad writing, bad music, terrible tag lines or just a plain old feminine hygiene commercial on network TV during the dinner hour.
So here’s my $0.02 (I hate that the cents symbol is gone!)
“Excuse me how are you reading that” OMG what a terrible opening line. His reaction looks totally forced and her response of “Its a Kindle” is tragic. Followed by the pricing line I feel is an overt “Look at you - you’re stupid for paying so much for an e-reader”.
If I were that guy I’d probably snap back with a little “listen b!%&h I didn’t ask how much it is - at least I have a web browser, email, media….oh yeah color too” The implied comparisons are two drastic. Its like trying to sell people who love steak; chicken nuggets.
I love an iPad slam as much as the next guy, got my toes crossed for an Android tablet, but even this was a stretch. At the end of the day you’re either looking for a computing tablet or just an e-reader - and this commercial doesn’t offer the value proposition to convert one to the other.
Nice try Amazon better luck with a creative firm vs. the STP (same ten people)!
Let me know what you think of this ad - leave a comment here or on Facebook
U.S.Putting a Different Kind of Urban Decline to UseBy BILL MARSHPublished: August 21, 2010This weekend thousands of people are expected to descend into the center of Grand Rapids, Mich., on what promoters of the event believe is the world?s longest inflatable water slide.All images from GRNow.com Facebook page - http://www.facebook.com/album.php?aid=199019&id=19176404104