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Small Business GPS: Marketing Strategies

Monday, March 11, 2019 @ 2:00 pm - 5:00 pm

Prerequisite: Intro to GROW

Recommended prerequisite: Start Smart

You only need to register one time for the cluster. One registration pays for all three classes in the Marketing GPS series. Please register under the first class in this cluster.

Small Business Growth and Planning Series (Small Business GPS) is designed to provide participants with the information and resources to write or refine their business plan.

1) Marketing 101, March 5

Time: 6:00 – 9:00 pm

Facilitator: Julie Lankes, Principal and Creative Director of BOXBOOM Creative

Are you marketing your business effectively? Discover how to use your organization’s value proposition to target potential customers and develop a successful marketing campaign.

2) Branding and Selling Your Value Proposition, March 12
Time: 6:00 – 9:00 pm

Facilitator: Julie Lankes, Principal and Creative Director of BOXBOOM Creative

Does your business have a defined brand? Are you effectively bringing your value proposition to the market? This workshop guides you through the process of creating a brand for your business and using that brand to successfully sell your product or service.

3) Marketing Your Business Online, November 19
Time: 6:00 – 9:00 pm

Effective online marketing involves so much more than just having an engaging website. Discover the online marketing options available to your business and decide which ones will best help you connect with your customers. Learn how to set marketing objectives, develop a social media calendar, and use metrics to track success.

Registration is non-refundable.

As event seating is limited, we regret that walk-ins cannot be accommodated. Please register to reserve your seat.

GROW is located in the YWCA building in downtown Grand Rapids.

Free parking will be available in the YWCA lot behind the building at the corner of Weston & Division. Please visit this link to view our surrounding parking options.



Monday, March 11, 2019
2:00 pm - 5:00 pm
Event Category:


Grand Rapids Opportunities for Women (GROW)
25 Sheldon Blvd SE, Suite 210
Grand Rapids, MI 49503 United States
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(616) 458-3404