Philadelphia-based VILLA is unveiling its first West Michigan store this morning, in the historic JA Building on Fulton & Division.
Specializing in fashion-driven athletic wear and shoes, the shop features brands like Nike, Starter and Puma, along with its own brand, Denim House. The Grand Rapids location at 4 East Fulton is unique compared to others in Michigan in that it also features a kids section with apparel for infants through grade school age. Similar to other locations, VILLA features two Mac computers with free wifi for customers to use while they shop.
The nation’s fastest-growing urban retailer has added more than 80 stores over the last couple years, entering mostly underserved neighborhoods in cities like Detroit, Cleveland and Dallas.
VILLA has created Join the Movement, an initiative to revitalize the neighborhoods where they operate by partnering with schools, cleaning up parks and providing a safe place for teens. Store managers are required to complete a certain number of hours of community service each year as part of their hiring.
A grand opening event is set for August 22-23 and will feature live DJs, entertainment and more. Store hours will be 10 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 9 p.m. on Saturday and noon to 6 p.m. on Sunday.